As Hasbro gets more involved in TV shows and Movies (including the recent purchase of Boulder Media), they've just signed a 5 year deal with Paramount Pictures, which will probably see first rights to Paramount for distributing Hasbro movies and TV shows (through Nickelodeon), and first rights to Hasbro for toys and merchandising of Paramount movies.

Not a lot of details are revealed yet, but Hasbro seems to be following Disney's lead of wanting to be a company of toys, movies and conventions. Now all we need is a Hasbroworld themepark.