Transformers 5 Movie cross-promotion items

[griffin]

Licensed products that are cross-promoting the TF5 movie... and they don't have to make any sense either, as long as a business is willing to shell out the licensing fee.

In America, Schick razors... with a creative razor-bot on the display shelves.

In China, Loreal Men Expert face care products and Clear shampoo.


Okay... Valvoline (oil) made some sense being related to Transformers, but skin care?

I'm sure we will see a lot more show up in the next 7 weeks.

[griffin]

TV commercial on youtube for the Schick razors promotion, featuring Optimus (doesn't speak), and a tiny little razor-bot.

[griffin]

Crush Soda in America has a tie-in promotion, in which you can get a free movie ticket when you buy 3 12-packs of their soft-drink cans.

[griffin]

Coca Cola China is the latest to have a TF5 Movie promotion, with the commercial (on youtube) featuring Bumblebee & Barricade.

(the commercial was filmed at Paramount Studios in Hollywood, as it was probably filmed by Bay's people, and his company is located in LA).

[griffin]

The HD version of the Coca Cola commercial can be seen here.

Note the Bumblebee car at the end - they mustn't have had the movie car on hand so painted up something near enough, but the colour and car model are both wrong.

The music at the end of the commercial is a Chinese version of the Coke song currently on the commercials here.

The special Coke cans can be seen here - there are three of them with robots printed on them (Optimus, Bumblebee and Megatron).

Apparently there is a raffle in China for this promotion, that can win a gift box of the three special Coke cans, plus a Shadow Spark Optimus toy.

[griffin]

Meanwhile, over in Hong Kong, a bedding store called Casablanca, had a 2 week promotion for Transformers bedding, which was only noticed by western fansites two days after it ended (April 28th to May 14th).
There was an Optimus bed set and a Bumblebee bed set, for HK$500 (about AU$85-90).

[griffin]

In the Philippines, 7-11 have started a Movie promotion, giving away 3 different drawstring bags (with minimum purchases that earn stamps), and a raffle at the end of the promo period, with prizes of Nintendo consoles and trips to Universal Studios Singapore.

[griffin]

The HD version of the Coca Cola commercial can be seen here.

Note the Bumblebee car at the end - they mustn't have had the movie car on hand so painted up something near enough, but the colour and car model are both wrong.

The music at the end of the commercial is a Chinese version of the Coke song currently on the commercials here.

The special Coke cans can be seen here - there are three of them with robots printed on them (Optimus, Bumblebee and Megatron).

Apparently there is a raffle in China for this promotion, that can win a gift box of the three special Coke cans, plus a Shadow Spark Optimus toy.

Some more photos of the various Transformers cans (not just the red Coke cans, but also orange and green, which would be Fanta and Sprite)... as well as a prize pack that doesn't look like the same one that comes with the Shadow Spark toy, as it has a small collector case that we don't yet know what it has inside.

[griffin]

Energizer batteries in the Philippines have a movie promotion, involving six weekly challenges, for a chance to win 8 movie tickets and PHP10,000 (which sounds like a lot, but only comes to about AU$270).
There is one winner for each of the six weekly challenges.

[griffin]

Sonic in America (the fast food franchise, not the hedgehog ), is giving away Transformers stickers with their kids meals, which notes a related app and possibly prizes.
Plus, for a limited time on their menu, three "transforming" slushes (icy drinks), which have two different colours in them that "transform" when you stir it... -_-